
FAQs
What happened to the Moorhead Center mall structure?
The area is being rebuilt as part of the overall redevelopment when all phases are complete. All owners/tenants of the old mall made plans with the majority of them relocating in Moorhead. The first phase of demolition was the west area, which included the former Herberger's store. Interior demolition began in late 2023, exterior demolition was completed in March 2024.
What is the vision of the redevelopment project?
The Downtown Moorhead Development project is key to the future growth and diversification of Moorhead. It will attract and connect people, featuring art and architecture from around the world. A place where people, cities, the river, and heritages "come together," the development will feature places to work, live, relax, learn, and be entertained. The development will focus on "More to Moorhead" and all the community does and will offer.
What will the new development consist of?
The development area is more than nine city blocks and includes amenities Moorhead residents have requested. Buildings will be vertical and compact with integrated parking, yet providing ample open space for community gatherings.
What will the development look and feel like?
JLG Architects Brand Design team researched Moorhead’s ancestral origins, historical influence, architecture and art, current demographics, and dynamic community to determine how to continue expanding upon that culture. They identified “M” both as a letter and as a geometric shape repeated throughout the city – in the river, iconic Hjemkomst center roof, railroad crossings, and many of the local school’s logos. The repeating triangular pattern was identified in art and patterns from across seven different continents including patterns such as: Chinle, Ganado, Anaakanan, Manao, Tapa, ‘Ohe Kapala, Shisha, Saylac, Girih, Tartan, and Kuba. Additionally, Mót, an Old Norse word meaning “people coming together,” unites the predominant heritages of Moorhead and becomes the catalyst where global cultures are layered into a Scandinavian theme celebrating Moorhead’s diversity.
If a business is interested in being a part of this new development, who do they contact for details?
Any inquiries should be sent through the Contact Us form. This is a unique development whereas we can tailor make what is needed for the business and can provide for parking needs. All retailers, banks, clinics, and office spaces. Any type of business is invited to be a part of the development.
What will the riverfront experience entail?
Green space will provide connectivity to the environment. Water features in various design collaborations throughout the development will complement the river scene. Entertainment opportunities are being explored to bring people outside and experience community gatherings.
Will City Hall stay where it is or will there be a new location?
The City of Moorhead is set to open a renovated City Hall in late Fall 2026, as approved during the April 22, 2024, City Council meeting. We look forward to these improvements and enhancing the way we welcome everyone to City Hall.
What makes this different from Downtown Fargo?
We anticipate this to be "uniquely Moorhead" in that we offer unique services to residents and visitors. We envision services available that are specific to the community including medical services such as vision, chiropractic, therapy, clinic services, and more. We also envision a family friendly focus for retail, outdoor plaza events, river front activities, restaurants, and the possible community attractions yet to be determined such as a library or community center. Gorgeous riverfront views will be highly sought after for retail and residential spaces as well. The vision of bringing everyone together from all cultures, demographics, and generations will remain a focus as the plans progress. Moorhead works in cooperation with Fargo so we can build our communities stronger together.